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Acumatica Cloud ERP

Cloud ERP software provider, Acumatica, is planning to be leading provider in cloud industry

Acumatica CEO Jon Roskill set a take-no-prisoners tone at the 2014 Acumatica Partner Summit, launching good-natured potshots at NetSuite and Sage in his opening keynote – before moving on to the estimated one million cloud ERP software prospects in Acumatica’s midmarket sights.

Citing NetSuite’s (one of cloud ERP software solutions) move upmarket, Roskill called on the 400+ partners in attendance to own what he called the ‘abandoned midmarket’. It’s all part of Roskill’s vision of how Acumatica will get to a billion dollar run rate:

Cloud ERP Software MarketAcumatica midmarket

Cloud ERP Software Market

 

To be fair, audacious goals are common at such partner gatherings, where the mix is equal parts education and motivational stump speeches. Looking back, much has changed in cloud ERP software industry since I attended last year’s partner summit and posted this Acumatica and the cloud ERP game of thrones wrap.

Start with the operational leadership: Roskill took over for former CEO Yury Larichev in March; CMO Stijn Hendrikse also moved on. Meantime, former SAP Business One sales and marketing manager Richard Duffy stepped into a VP of Partner Strategy and Enablement role at Acumatica. Duffy’s role is significant when you consider that Acumatica’s go-to-market is entirely dependent on its OEMs and VARs. With this team of leaderships, this will bring Acumatica into new position in the cloud ERP software market share.

Acumatica ERP is capitalizing on its partner-only sales focus. I spoke with a number of disaffected partner prospects who attended the Acumatica ERP Summit as they considered a shift from other cloud ERP software partner channels – channels where anecdotes of shoddy treatment would take an extended conversation and plenty of cold drinks to relay. Acumatica ERP finds this way as proven ways to penetrate in the cloud ERP software global market share.

These prospects were drawn to a model that put partners front and center, rather than the vulnerable position partners can find themselves in as ERP vendors scrounge for revenue during cloud transitions. We find this model very crucial to be remained exist in cloud ERP software industry.

Acumatica ERP is not uncertain about the cloud whatsoever. The same cannot be said of all its partners, though that is changing. With Acumatica ERP marking its 1,000 customer milestone during the event, there is clearly a market for the modern cloud ERP software approach Acumatica is betting its future on.

Just how big that market is remains to be seen – during his keynote, Roskill cited Acumatica’s 50+ percent growth rate as the fastest in the entire cloud ERP software industry, and by a wide margin. When you add in the infusion of funding from OEM partner MYOB, which deepened its relationship with Acumatica by becoming an investor and taking a seat on Acumatica’s board, Acumatica ERP is ready to move from upstart to broader recognition in cloud ERP software space.

But with every ERP vendor that knows how to spell the word ‘cloud’ offering some kind of cloud ERP solution, will the midmarket be as wide open as Roskill envisions? And will customers make the distinction between a true cloud solution versus the pseudo-makeovers and hosting models some vendors are pushing? I’ll review by breezing through news, strengths, and challenges.

Acumatica ERP news takeaways

There was enough news at the summit to make a beat reporter beg for mercy, but the gist is:Acumatica version 5.0 is coming, and peeps are excited about it. Now in beta, 5.0 should be out in General Availability by the end of the year, sporting nifty features like single sign on and business process wizards – not to mention an overhauled HTML5 UI that looks terrific. This new features bring Acumatica into another level in cloud ERP software solutions.

To my eyes, the most compelling feature of 5.0 is the mobile development framework, an HTML5 based toolkit that provides partners with an simpler way of building out iOS or Android apps. Objects can be created in C## without the need for iOS or Android developer expertise. This is a game changer in cloud ERP software solution industry.

Acumatica ERP pitched the mobile framework as being able to generate a mobile UI without extensive coding – a big perk for partners, many of whom don’t have internal development expertise (and if they do have such expertise, it’s in Microsoft tool flavors, not iOS and Android).

During the keynote, demos performed live by non-techies (including Roskill himself) showed off the look and feel of 5.0, including some mockups for name brands I can’t share here. But Acumatica ERP sent along some screen shots afterwards – here’s a sample:

Cloud ERP Software - Acumatica ERP

Cloud ERP Software – Acumatica ERP

 

Other Acumatica ERP  version 5.0 news of note included:

  • MySQL and Amazon RDS support
  • B2B order management and multi-warehouse allocation and purchasing
  • Microsoft Exchange Server integration
  • Acumatica’s first payroll module (now in beta)

Also important is the cloud xRP platform, announced in May, which opens up Acumatica’s platform for a market of 6 million .NET developers, while providing the basis for easier cloud-to-cloud integration. This new platform are very useful for other developers to take advantages best cloud ERP software platform to build their own vertical solutions in the market share.

Acumatica ERP’s strengths

Acumatica ERP has the strengths you would hope for in a modern cloud ERP software solution:

Great look and feel – the product is easy to navigate and partners swear by its demo impact. Jeffrey Noolan of JAMIS, an ISV partner that specializes in niche public sector solutions, told me that his prospects are ‘dazzled’ by the Acumatica demos – and: ‘When it comes to government contractors, they aren’t used to being dazzled.’

Robust cloud integration toolkit – Microsoft-savvy ISVs like JAAS Systems (Acumatica’s go-to cloud manufacturing solution) are skilled with tying into Acumatica for a seamless look and feel, but integrations are getting easier. Customers showed off a range of cloud-to-cloud integrations during the keynote, such as this AME Corporation ‘paperless’ document integration with Box, built by Acumatica partner SIPD:

Cloud ERP Software - Business Scenario

Cloud ERP Software – Business Scenario

 

One analyst found the demo of integration with Hubspot ‘amazingly easy.’ Integration went up another notch with demos from Azuqua, an ISV partner which essentially built a cloud services brokerage on the xRP platform. Hard-to-impress types like Frank Scavo said, ‘Integration services such as Azuqua are a must have, as no one just implements just one cloud application.’ Brian Sommer concurred – in his view, this cloud brokerage solution changes the competitive positionfor Acumatica.

Ease of pricing, deployment and consumption - Acumatica is multi-tenant at both the database and application layers, with options for deployment in Acumatica’s AWS cloud or via ‘private cloud’ on the customers’ own data center. Customers have some control over when they flip the switch on new functionality.

Web-based UIs make for an effective use of Acumatica on mobile devices. Companies with mobile workforces will be pleasantly surprised conducting ERP operations from the back of airplanes or wherever else a signal can be found. Pricing comes with a few subscription or upfront options, but the model is a (refreshing) unlimited user license, costed according to product consumption. This new model of pricing bring more competitiveness in cloud ERP software industry.

The market challenges

While cloud ERP adoption is on the rise, it’s not a simple thing to sell especially in cloud ERP software industry. During the analyst panel I appeared on, I asked the audience if they ever heard a customer say, ‘I need to get me some of that cloud ERP software.’ Only one said yes – CEO Jon Roskill.

Acumatica has to coach its partners to move away from pitching the cloud (which many are just getting a feel for to begin with), to convincingly selling Acumatica’s style of cloud – and the business benefits of a cloud ERP software solution that is easy to extend to customers and suppliers.

If customers are only thinking about saving on data center and patching chores, then hosted cloud ERP software solutions might have the edge. Acumatica’s partners must reframe that conversation by showing the possibilities of a ‘work anywhere, extend easily’ solution. Easier said than done – just getting a chance to make the pitch can be tough, given that today’s informed buyers do their own research and short list solutions based on advisors who may or may not have heard of Acumatica.

Several partners told me that the biggest challenge they have with Acumatica is functional completeness versus solutions that have many more years of development history, and are now being pitched as sexy ‘cloud’ products via hosted options.

Fortunately for Acumatica, customers seem more inclined to overlook functionality gaps than in years’ past, as long as the vendor in question can demonstrate the aggressive update cycles cloud solutions (should) excel at.

Verdict

While Acumatica’s partners are not going to suffer from corporate neglect in cloud ERP software industry, they have their own set of bugaboos above and beyond selling Acumatica. The services industry is in the midst of major upheavals. Acumatica’s partners will need to do much more than sharpen their cloud ERP pitch.

Standing out from the services crowd means building differentiating applications. My best estimate is that 25 percent of Acumatica’s partners have that capability internally now, and if you limit that to only the VARs, the numbers go down.

The rules of marketing are changing also. To capture search results and win industry trust, services firms must become digital publishers – and that means sharing IP and pulling out subject expertise from overbooked consultants and packaging it somehow.

None of that is easy. Vertical expertise is another issue. One vertical partner told me that some partners have struggled to sell the vertical solutions many customers want – understandable if the partner is new to that domain. The vertical solutions will push Acumatica into new higher level in cloud ERP software solution industry.

But those challenges must be contrasted with what is surely one of the most appealing and easy to deploy/consume cloud ERP solutions on the market. I expect that momentum to build in 2015 with the 5.0 release.

The ‘Acumatica name recognition’ problem is starting to head into the rearview also. In a recent cloud ERP report from Computer Electronics, Acumatica’s customer count put it in the same general territory as FinancialForce, Plex, and Workday.

Each of those products is different – Acumatica is far more likely to run into NetSuite in a sales scenario. But that’s pretty darn good company. If Acumatica’s new leadership team can stay the course, I like their chances.

End note: yes, videos are coming – eight shoots in total with customers, executives, partners, and pundits. Look for a customer roundup video narrative once those are produced.

Image credits: event photos by Jon Reed. 5.0 screen shot and midmarket opportunity slide provided by Acumatica.

Disclosure: Acumatica ERP is a partner as of this writing. SAP, NetSuite, FinancialForce and Plex are premier partners as of this writing. Acumatica paid the bulk of my travel and hotel expenses for the partner summit. During the summit, I appeared on an analyst panel, for which I was compensated.

 

About Acumatica ERP:

Acumatica ERP is a leading provider of cloud ERP software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, Acumatica ERP delivers a suite of fully integrated business management applications such as Financials, Distribution, CRM and Project Accounting, powered by a robust and flexible platform. In an interconnected world, Acumatica ERP enables customers to take full control of their business; to play to their strengths, since every business is unique; and to empower their people by going wherever their people go, on any device.

why choose acumatica

Acumatica Cloud ERP

Nowadays, most ERP solutions incorporate critical business functionality, which enables companies manage different business areas, from financial, manufacturing, project accounting, and distribution operations to customer and vendor relationship. But more important than the functionality provided is the platform on which an ERP solution has been built, as it dictates how efficient, robust, and flexible the system is, how it integrates with third-party software, and even how new features will be developed and added to the core functionality.

Acumatica Cloud ERP

Acumatica Cloud ERP

From this viewpoint, Acumatica Cloud ERP delivers one of the best software alternatives you can get for your company. Since it provides a variety of applications and tools on a single platform, the system consolidates all business information and processes, while enabling users to adopt the SaaS delivery model quickly and easily.

Cloud ERP: Why Choose Acumatica?

Developed on the latest cloud and mobile technologies, Acumatica Cloud ERP platform, commonly referred to as xRP platform, takes advantage of the Microsoft stack, which provides superior flexibility and scalability via Visual Studio and clustered web servers/databases.

Thanks to the solid, versatile, and scalable xRP platform, users are able not only to benefit from the current Acumatica ERP functionality, such as MySQL, Single Sign-On, Amazon RDS, B2B ordering, and multi-warehouse purchasing and allocation, but also to build new features and applications. This will allow organizations to broaden the capabilities of Acumatica and use the system in a variety of niche areas, ranging from healthcare, education, manufacturing, and distribution to oil and gas. For organizations with specific needs, Acumatica delivers additional functionality, which can be used to integrate the system with multiple applications simultaneously, schedule transactions according to customers’ needs, and define business operations based on sub-account restrictions.

Since Acumatica offers a wide range of applications on a single platform, streamlining business processes has never been easier. For instance, you can create custom dashboards and reports to get complete information on inventory items, order statuses, customer and vendor information, etc. Below are a few elements that differentiate Acumatica Cloud ERP platform from other solutions intended for SMEs.

  • Access – Delivering a web-based ERP solution, Acumatica Cloud ERP authorizes user access to real-time information via any web browser, both on PCs and mobile devices. No matter how many users access the system, Acumatica allows them to navigate from one application to another and complete different tasks rapidly.
  • Customization – Acumatica’s features and applications are fully customizable, giving you the ability to custom design and set integrations, reports, workflows, dashboards, etc. Additionally, the xRP platform enables the redistribution of customizations, helping you avoid conflicts with existing applications and features.
  • Deployment – By making available a variety of deployment configurations, Acumatica Cloud ERP enables the organizations trapped in legacy technologies to update their systems rapidly, while staying abreast of upcoming changes in ERP. On the other side, Acumatica Cloud ERP allows you to switch back from SaaS to on-premise deployment alternatives hosted at a datacenter, as your business requirements change. Being able to switch between different deployment models can help you keep business costs to a minimum.
  • Experience – The new xRP platform delivers a rich interface along with flexible on-page navigation, offering a fast, dynamic, and intuitive user experience. Acumatica displays different operations on a single screen so that you can manage everything more easily. As well, advanced filtering in grids, improved keyword research, superior drag-and-drop functionality, and total integration with Excel enable you to complete various tasks more quickly than before.

The new Acumatica Cloud ERP platform not only makes results available when you need them, in succinct yet clear and comprehensive views, but also allows you to customize and extend system capabilities to meet very specific business needs. In a nutshell, Acumatica Cloud ERP delivers a very convenient business solution, which is embedded with all the tools you may need to accelerate integration and transformation in various business scenarios.

Acumatica Cloud ERP’s platform-versus-application approach is fairly new – and somehow unexpected – in ERP. However, with an increasing number of users finding the Acumatica Cloud ERP easy to work with, industry watchers believe that the new approach will entail significant change in the ERP sector.

About Acumatica Cloud ERP:

Acumatica Cloud ERP is a leading provider of cloud ERP software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud system and mobile technology and a unique customer-centric licensing model, Acumatica Cloud ERP delivers a suite of fully integrated business management applications such as Financials, Distribution, CRM and Project Accounting, powered by a robust and flexible platform. In an interconnected world, Acumatica Cloud ERP software enables customers to take full control of their business; to play to their strengths, since every business is unique; and to empower their people by going wherever their people go, on any device.

Reasons To Choose Acumatica For Erp

Acumatica – 7 Reasons To Choose Acumatica For ERP

Acumatica improves the performance of your business by offering a suite of management software that automates major business processes throughout the organization at much lower cost than traditional solutions. Acumatica lets you make a software service into a perpetual server license, which allows you to keep the focus on your business decisions instead of committing to a specific technology. Here are 7 reasons to choose Acumatica as your ERP solution.

1. Integrated software management on cloud computing

Acumatica is the software designed for cloud computing that has the power, usability, performance and speed of usual client server applications. You only need to make payment for server license of Acumatica that allows you to include everybody in the organization in your success. You can also include casual users and business partners.

2. Support for CRM and integrated management of documents

Acumatica offers integrated modules that make it easy for you to effectively manage your accounting, finances, sales operations and customer service using web interface. It also provides 360 degree view of all the customers and suppliers.

3. Integrated Business Intelligence

Acumatica consists of a whole range of business intelligence tools to customize dashboards, reports and financial affairs.

4. Integrated Document Management

Centralized management of documents can possibly be accessed swiftly while ensuring adherence to all security policies of the organization.

5. Customization Tools and Development

Acumatica provides customization tools, web SDK and a completely documented API. Customizations are technically integrated and there is isolated core of each application hence there is no negative impact during the updates of its application.

6. LAN or on-cloud computing

Acumatica can easily be deployed on the company’s local server or can be hosted on a web server as per your requirements. Acumatica management software can also be used as a software service via the Azure platform of Microsoft. Finally, you can also choose to install Acumatica on to a virtual server, as a completely dedicated server or in a load balanced environment.

7. Data monitoring and safety

Acumatica is designed to meet the requirements of banks, hospitals and government organizations in terms of safety. Acumatica therefore provides a detailed set of security functions including access control, data encryption and processing by the server.

About Acumatica Cloud ERP:

Acumatica Cloud ERP is a leading provider of cloud ERP software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud system and mobile technology and a unique customer-centric licensing model, Acumatica Cloud ERP delivers a suite of fully integrated business management applications such as Financials, Distribution, CRM and Project Accounting, powered by a robust and flexible platform. In an interconnected world, Acumatica Cloud ERP enables customers to take full control of their business; to play to their strengths, since every business is unique; and to empower their people by going wherever their people go, on any device.

reason using acumatica

Acumatica Reviews – Reasons Users Choose us

Tech Validate recently published a survey asking current Acumatica Cloud ERP users to highlight the reasons they chose Acumatica over the competition. On this review about Acumatica Reviews, CEOs, Financial Analysts, IT Managers and the like were asked to select their top reasons from a list of 13 categories ranging from “overall cost” to “data security”.

The results of Acumatica Reviews speak for themselves:

Acumatica Reviews - Top Reasons Users Choose Acumatica

Acumatica Reviews – Top Reasons Users Choose Acumatica

While Acumatica Reviews excels in many of these categories, the top three reasons highlight the top concerns most businesses consider with when choosing an ERP software, lending to the fact that Acumatica Cloud ERP truly does trump the competition on most major categories. Acumatica Cloud ERP is specifically built to address all major concerns on those categories.

Acumatica Cloud ERP is the only secure, cloud- and browser-based ERP solution that adapts to each business.  Acumatica Cloud ERP is designed to let users enjoy the benefits of the cloud with none of the drawbacks.

Because Acumatica Cloud ERP is a comprehensive ERP solution, it offers vast capabilities in Financial Management, Distribution Management, CRM and Project Accounting, and is highly configurable and extensible to other third party solutions.

About Acumatica Cloud ERP

Acumatica Cloud ERP is a leading provider of cloud ERP software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud system and mobile technology and a unique customer-centric licensing model, Acumatica Cloud ERP delivers a suite of fully integrated business management applications such as Financials, Distribution, CRM and Project Accounting, powered by a robust and flexible platform. In an interconnected world, Acumatica Cloud ERP enables customers to take full control of their business; to play to their strengths, since every business is unique; and to empower their people by going wherever their people go, on any device.